I've just had a look at 1&1 - I've no experience of them but I have done a site with lycos who offer similar kind of packages. It seems to me that it's how you use the package rather than what fancy bits it offers - and remember you can customise the most basic template in the cheapest deal anyway - Taran gave me a good piece of advice, which is that really, it's content that matters and if it hist your target 'audience'. I wouldn't pay extra for stuff - you can always upgrade later on if you feel the need. Concentrate on getting a clear site, accurate to your needs and with relevant content. The fancy stuff could come later. If it were me (well, it was me last year!) I'd just start with the basic website builder and work up from there.