The DVLA have been selling on peoples details for years. This is somewhat different as the info appears to be more involved than just an address, from the article it appears they are selling on the details of what websites you use etc so they can target you better for the likes of advertising.
I'm not sure if this sort of thing bothers me or not, I get enough rubbish through the door already.
No you won't - statistics about your browsing habits will be in the scheme, and that's a different matter. There'll be nothing that would enable anyone to identify you individually, it's a storm in a teacup.
"Webwise doesn't collect any personal information, or keep IP address, website addresses, keywords or search terms - it simply analyses web pages visited by BT customers and matches them against pre-defined categories of interest to advertisers."
I take it from your replies that most of you are happy for this to happen. Well I am going to take any steps to stop my ISP selling my internet profile or whatever they choose to call after it has been shot down in flames. Bye all happy serfing.