Well said,If they continue to keep gaining time at this rate if I die in December 2010, I shall have read all of 2011 issues before departing this earth. I suppose that is something to look forward to.
I think it gives it a longer shelf life, of 8 -10 weeks. Some shops don't always have the latest edition, some people arn't aware of this,ocassional buyers, They see "The Oct edition" on the shelf in October and think its the latest and buy it.When infact its nearly 2 months out of date. Thats my theary anyway - LOL
Jester2K 11, that can't be right as there are only 12 months in a year & each issue is labled by month, ie October 2003. It surely can't be cash flow as most subscribe in advance, or is it? My wife takes Woman & Home & that is always a month early, I think it peculiar to magazines in general, but not helpful or advantageous to the subscriber.
It's all to do with the mind.Would you take a magazine off a newsagents shelf which had July on it, or take one that said October.Nothing like buying and reading out of date old news media.Think about it!.
Similar thoughts about pricing. Buy something for £4.99 instead of £5.00 and you have a bargain.That penny change always makes a difference.
This has long been a gripe of mine. I get a few monthly magazines (not all computer) and they all do this. To me, if a magazine comes out, say, in July then it should have July on it and not September.
Perhaps one of the PCA bods could give us an explanation as to why they do it?