The principle is that a contract is made between the seller and buyer. Variations to that relationship have to be agreed by both parties. So if do get your seller to agree to transfer the contract you bought to someone else, that's a gesture of goodwill on their part. In most cases it's also good customer relationship management.
The law is heading forchange to allow for transfer (birthday gifts etc) but at the moment its firmly on the side of the seller-if they don't want to honour their warranty with a new owner they don't have to.
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