every other ISP who has tried to offer rediculous 'too good to be true' offers has failed (with the exception of the pioneering FreeServe) so i really doubt this kind of thing will take off. it all relies on advertising revenue, and this is a very fickle and risky business. the latest interpretation of this is the company that wishes to offer freeview digiboxes for 1/4 the price as it sends users adverts through the handset. advertisers always look for new avenues to explore but pull out when it finds they aren't worth the investment.
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