A breach of Trademark Rights remedied in civil courts probably - now having done a bit of research. As for gandalf, do you stop people in the streets wearing fake gold (coloured) jewellery to foist your opinions on them? If I try to "impress", it is my choice to so do. The anonymity of a forum is no reason to inflict your "bravery" on other posters.
Sorry for trying to point out the obvious illegality of buying FAKE watches. Also having an opinion that people who wear fakes are somewhat lacking in the self-esteem stakes is not being brave, just realistic. You could always save up to buy a real one.
As an aside, my grandfather always said that every person should have at least one expensive watch so that they would realise the cost of time.