In my opinion, the answer sticks out a mile, The extended warranty 23% I am sure will not effect the sales, after all the sale has already been made. It is only us techies that see the worth of extended warranties. Being a techie can have it's disadvantages, see later.
The economic situation 23.3% will not stop us from buying our toys. The fist thing we get when we have no money is a television set. The second is debt.
On line purchasing 13% only effects those who have an Internet connection, and only a small percentage of those who do.
The ignorant sales persons 40.3% are coming out tops so far and I could not agree more, about the ignorance that is not the reason why Dixons have only a 1% rise in profits last year the average customer cant recognise ignorance.
No, I think that the reason is that the supermarkets are selling electronics at a very cheap rate. I have been in radio and television servicing and latterly in radio communications all my life since I left school and I will shortly reach my 71st birthday.
Running behind me is the new computer I have built closely resembling the cheaper version in PC Advisor. It worked fist time, at least once I found out that the jumper on the hard drive was not as Maxor said, set at master.
I have bought a AM/FM/CD player for £23, A DVD/mpg/jpg player for £78, two 14" TV's for about the same price each.
Tonight I have been struggling a with tape recorder I bought from Dixons for £199 two years ago which will not let me eject the tape without a great deal of difficulty and has not automatically updated the clock so my timed recordings are chaotic. No, I think that the writing is on the wall for Dixons and the other similar companies as far as consumer electronics are concerned, Dixons and Co should concentrate on their PC Wold business and washing macines ect.
I go for the supermaket for radio, tv, recorders and even the £28 vacuum cleaners. I bought one so that my wife need not carry the Hoover Aquamaster upstairs. They even sell printer ink refills cheaper than Dixons, same brand.
What do YOU really think?