you can walk into PCWorld and walk out with the Dell machine, whereas if you buy direct from Dell you'll have to wait. To some people that immediacy of availability is worth money. PC World has to make a profit on the machines it buys in from Dell, otherwise there wouldn't be any point. Dell makes a profit, too, so two businesses are involved - buy direct from the maker and only one company is making the profit, so you get the benefit.
I have purchased two computers from PC World quite recently - one desktop and one laptop - and I was delighted with the fact that I parked 30 feet from the door, walked around at my leisure, selected from a massive range of machines, all of which I could see working, and walked out with my new computer half an hour or so later.
Retail floor space costs money, and holding stocks of many different machines and other devices means lots of money tied up on shelves. That has to be paid for, as do the staff. Selling computers online means that staff costs are drastically reduced, and there's no need for huge stores. Dell does not hold huge stocks of finished machines, or even of hardware components - everything the company's factories need is delivered to them by suppliers on a 'just in time' basis. This reduces the amount of money that Dell has sitting on shelves to an absolute minimum, and enables the company to sell to you via the web at the lowest possible price.
that I am a big PC World fan. That wasn't the case a couple of years ago, but the company's attitude to customer service has come on by leaps and bounds since then, and PC World is now one of my favourite places to shop for hardware, if I need stuff immediately.
I buy online if I can afford to wait for delivery, but often I want to walk around a store and try something out before I make recommendations to clients.
'If they really need it in a hurry or can't be bothered to search for the best deal then fair enough'...you are sadly mistaken if you think many people spend time scouring for the best deals or even waiting from them. Many retailers know this and make a lot of money from it.
Has anyone ordered from Dell recently? I'm just wondering what their current turn around time is like as I'm looking to buy a laptop soon and like some of the Dell prices. No real hurry but would like an idea of how long Dell takes.