I went to a large electrical store this morning and was very pleasantly surprised to see a 750gb external hard drive priced at £79.99. This price was on the shelf label below it and was also on a sticker on the product itself. I checked the labels and they definately related to this 750gb drive.
However, when I got the product to the checkout, it scanned through as £98.99. I mentioned the sticker and the shelf label that both clearly stated £79.99 and that this was the price I wanted to pay. They refused to honour this price even though it was stated at £79.99.
Is this right or under consumer law do I have a right to purchase at the stated price?
THis has come up so many times, there is no cumpulsion for anybody to sell, or anyone to buy, anything at a displayed price. the wording used to be "that it was an invitation to treat" though I think that it has changed now. As far as misleading goes that is very hard to prove all they have to say is that it was a mistake, or the bog cleaner did it.
I always thought that the retailer had a legal obligation to sell at the price displayed but due to a thread I read last year I have discovered I am completely wrong.
The Forum Editor explained it all and was quite clear about it.
They have no obligation to sell at the price displayed in law and theres not anything you can do about it. Other than to inform Consumer Direct or Trading Standards if you point out the error and they refuse to update it.
I didnt create a fuss in the shop as although I was under the impression that they had to sell, I wasnt 100% so rather than start a battle royale only to be shot down in flames and arrested for causing a public disturbance I just mentioned that Id seen it cheaper online than their 'new' price and would buy it there instead.
They were pleasant enough in the shop and I have no real gripes with them at all, just a pity my negotiating skills are not upto scratch!
In the last year I have purchased at least two itmes from Currys that were advertised cheaper than they scanned at the check out,on both occasions they sold them at the lower price with no problems and absoloutely no hassle other than an assistant going to check the price/details on the shelf tickets to make sure my facts were correct.