Latest issue of PCA

  iscanut 15:54 06 May 2011
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Answered

On page 50, Ashampoo Photo Commander 9,0 is reviewed and final verdict states that " ..needs significant updates before we'd feel comfortable recommending it.". Guess what is on the magazine DVD ? Ashampoo Photo Commander 8.0 with a "PCA Offer" to upgrade to version 9.0 for £13.99. How can PCA not recommend the software and then push a special offer to upgrade to the new version ?

  interzone55 16:06 06 May 2011
Answer

Easy, it's called Advertising

Ashampoo give the v8 software to the magazine, on the understanding that the magazine publish the upgrade offer.

It's quite good that the magazine doesn't then feel obliged to give the software a good review because Ashampoo are paying for advertising space...

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