Fitbit is to offer enhanced food logging to its users, including a localized UK food database – one of its most requested features. Multi-device support is also a new Fitbit feature for its range of activity trackers. See also: Which Fitbit is best.
iOS, Android and Windows users can now use barcode scanning for effortless food logging using their smartphone camera. Windows users also get automated voice-activated food and activity logging with the Cortana voice tool. Fitbit also recently launched a customised in-app experience for Windows users, incorporating Live Tiles and other features unique to the Windows platform.
Expanded and customised food logging will be available in March with food databases for users in EMEA across France, Germany, Italy, Spain and the UK, as well as in Australia, Canada, China, Korea and Mexico.
Fitbit announced better food logging and other new features at the Mobile World Congress (MWC) in Barcelona. Read: Best activity trackers.
• From later this month users will be able to link any of the Fitbit devices to a single account. So a Fitbit Charge or Flex user could use a Surge for more detailed fitness data reporting.
• Fitbit Charge HR users will also soon gain on-display exercise summaries.
Fitbit is also tapping into its market-leading community to deliver more encouragement, rewards and competition to help users successfully reach and beat their goals.
• Fitbit Public Challenges: Fitbit claims that, on average, users who compete in Fitbit Challenges increase their activity by more than a mile per challenge. Coming soon, users will also be able to join and meet other community members who have similar activity levels with the new Fitbit Public Challenges, rather than with just their Friends group.
• Achievement badges: To keep up with avid Fitbit users, new badges were recently introduced, including 100,000 daily steps (that’s about 50 miles) and 700 daily floors climbed (four times the tallest building in the world). Fitbit badges reward users for their achievements and help provide constant encouragement; they will also be available in March within the Fitbit mobile app on iOS and Android
• Friend-finding features: Fitbit claims that users with one or more friends are 27 percent more active than those without. Users can now find friends faster through email search features and soon a Facebook Friend Finder.
At MWC Tory Burch and Fitbit extended their partnership with the introduction of silver and rose gold metal accessories and new silicone wristband designs.