Call them the Noughties (‘00s) if you will but the decade now passing into history has had its fair share of industry/culture/commerce-shaking products and technologies.

PC Advisor editors and expert contributors, with reader feedback from's 300,000 registered users, have nominated ten products, technologies, people and companies that have defined the decade 2000-2009 and will still hold influence over the next.

See all nominations for the PC Advisor Awards 2010

The Product Of The Decade

The Product Of The Decade had to be something so influential that it shook up not just its product category but everything around it - and the winner, Apple's iPod, did that and more.


Product of the decade Apple iPod

Apple iPod

With its software sidekick Apple iTunes the iPod not only dominated its MP3 player product category but changed the entire music industry, and went on (with its voice spin-off iPhone) to do the same to telecommunications, software, movies and portable computing in general. Released in 2001 the iPod almost single-handedly transformed us from people who kept their music collections at home into an army of iPod users who carried all their music around in their pockets. Music downloads slowly but surely knocked the CD off its perch and caused the destruction of record shops and their staff who'd look down their noses as you asked for the latest chart hits. For that alone, we should celebrate the iPod.

Apple iPod reviews

Asus Eee PC

Nominees for Product Of The Decade included 2007's Asus Eee PC, the pioneering little laptop that heralded the phenomenally successful netbook category - spinning off from the One Laptop per Child initiative. The Three Es stand for "Easy to learn, Easy to work, Easy to play".

All Netbook reviews

RiM BlackBerry

Research in Motion's 2002 BlackBerry smartphone was the first real push-email mobile phone. Still going strong today the BlackBerry platform is fighting Apple's iPhone in the competitive smartphone market but is still regarded as the premier email phone.

Why BlackBerry? A branding consultant thought the buttons looked like the tiny seeds in a strawberry. But a linguist at the firm thought 'Strawberry' sounded too slow.

Nintendo Wii

Another hardware device that changed its industry was the Nintendo Wii which, with its motion detector, has greatly broadened the whole game console sector - based on player interaction.

Nintendo Wii

Nintendo's spelling of '"Wii' with two lower-case 'i' characters is meant to resemble two people standing side by side, representing players gathering together.

Check out PC Advisor's virtual BlackBerry