Indian IT companies, Mahindra Satyam and Tech Mahindra, have officially merged into a single entity called Tech Mahindra.
The merger with Mahindra Satyam began two years ago, though Tech Mahindra A/NZ managing partner and senior vice-president, Bobby Gupta, said the IT services provider's new logo and motto was only decided recently.
"There were some obstacles to the merger from the high court in India, which we finally cleared in April," he said.
Gupta said the old companies have been delisted from the stock exchange and now Tech Mahindra is on it as a single company.
While there was some consideration initially about keeping the two company names, Gupta said in the end was no real push to keep the Satyam name.
"We hired a company to advice on creating a global brand, and we had the option of naming the company Mahindra 'XYZ' or Tech Mahindra," he said.
"The decision was eventually made to go with Tech Mahindra, as it was a brand that people recognised and understood."
Getting the message out
With the new company name decided, Gupta said road shows are being run at major Australian cities promoting the branding.
"We will be officially launching the new brand at analyst meets in Sydney and Melbourne," he said.
"Key Tech Mahindra global staff will also be around to meet existing and prospective clients."
Tech Mahindra focuses on the two verticals of enterprise and telco, and Gupta said that ten per cent of the company's global business comes from Australia.
In A/NZ, the company currently has 14 enterprise and seven telco customers.
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.