In a 3,000 word email titled, "Bold Ambition & Our Core," sent to Microsoft employees on 10 July, CEO Satya Nadella outlined the company's future direction.
Here are 15 most interesting things he has said in his email.
- Our industry does not respect tradition - it only respects innovation. In order to accelerate our innovation, we must rediscover our soul - our unique core.
- We live in a mobile-first and cloud-first world. Computing is ubiquitous and experiences span devices and exhibit ambient intelligence. Billions of sensors, screens and devices - in conference rooms, living rooms, cities, cars, phones, PCs - are forming a vast network and streams of data that simply disappear into the background of our lives. This computing power will digitize nearly everything around us and will derive insights from all of the data being generated by interactions among people and between people and machines.
- We are moving from a world where computing power was scarce to a place where it now is almost limitless, and where the true scarce commodity is increasingly human attention.
- Our customers and society expect us to maximize the value of technology while also preserving the values that are timeless. We will create more natural human-computing interfaces that empower all individuals. We will develop and deploy secure platforms and infrastructure that enable all industries. And we will strike the right balance between using data to create intelligent, personal experiences, while maintaining security and privacy. By doing all of this, we will have the broadest impact.
- At our core, Microsoft is the productivity and platform company for the mobile-first and cloud-first world. We will reinvent productivity to empower every person and every organization on the planet to do more and achieve more.
- Technology spend as a total percentage of GDP will grow with the digitization of nearly everything in life and work.
- We will think of every user as a potential "dual user" - people who will use technology for their work or school and also deeply use it in their personal digital life. Microsoft will push into all corners of the globe to empower every individual as a dual user - starting with the soon to be 3 billion people with Internet-connected devices. And we will do so with a platform mindset.
- We will deliver digital work and life experiences that are reinvented for the mobile-first and cloud-first world.
- Our cloud OS represents the largest opportunity given we are working from a position of strength. With Azure, we are one of very few cloud vendors that runs at hyper-scale. The combination of Azure and Windows Server makes us the only company with a public, private and hybrid cloud platform that can power modern business.
- Our Windows device OS and first-party hardware will set the bar for productivity experiences.
- The single biggest digital life category, measured in both time and money spent, in a mobile-first world is gaming. We are fortunate to have Xbox in our family to go after this opportunity with unique and bold innovation.
- While today many people define mobile by devices, Microsoft defines it by experiences. We're really in the infant stages of the mobile-first world.
- Our ambitions are bold and so must be our desire to change and evolve our culture... First, we will obsess over our customers... Obsessing over our customers is everybody's job. I'm looking to the engineering teams to build the experiences our customers love.
- A few months ago on a call with investors I quoted Nietzsche and said that we must have "courage in the face of reality." Even more important, we must have courage in the face of opportunity.
- Culture change starts with one individual at a time. Rainer Maria Rilke's words say it best: "The future enters into us, in order to transform itself in us, long before it happens." We must each have the courage to transform as individuals.