Satya Nadella's Microsoft revolves around productivity, and on Thursday Microsoft took steps to placate businesses and other would-be buyers concerned about the future of the Surface line.
"Microsoft is putting its full and sustained support behind the ongoing Surface program as one of a number of great hardware choices for businesses large and small," CEO Nadella said in a statement on the Surface blog.
Poor sales have plagued the Surface line since its inception. On Thursday a report from (oft-unreliable) DigiTimes suggested Microsoft may be looking to kill the Surface line completely as a result. Microsoft's statement clearly refutes that.
Why this matters: Microsoft wants its Surface Pro tablets to dominate the business world. Rumors of the line's demise no doubt hinder corporate adoption. Will the one-two punch of the Surface commitment and the digital apology dubbed Windows 10 convince enterprises to move on from Windows 7 and XP? That remains to be seen, but Microsoft sure hopes they will.
Future-proofing the Surface Pro product line
Microsoft also tossed potential Surface purchasers another bone. Yes, the Surface Pro 3 is a sleek and powerful model of engineering--the Surface that Microsoft always dreamed of making!--but the tablet's drastically altered dimensions borked compatibility with accessories designed for previous, chunkier generations of the tablet.
Businesses looking to invest in a fleet of devices require more commitment than that. To that effect, Microsoft also announced that the next generation of Surface Pro devices will be backward-compatible with the Surface Pro 3's Type Covers, docking station, and various adapters. (Notably not mentioned: The SP3's digital stylus.)
Microsoft also announced that corporate buyers who purchase a Surface Pro 3 as well as its accompanying Type Cover and docking station accessories through an authorized reseller will get $150 knocked off the total price. No comparable discount for consumers was announced, alas. IT admins might want to dive into the blog post for more nitty-gritty talk about drivers, custom firmware images, and FAA accreditations.
Do you think Microsoft's moves will cause a spike in Surface sales? Let us know in the comments!