Amazon has quietly dropped the price of its 32GB Kindle Fire HD tablet, from $249 to $229.
For now, only the 32GB model is cheaper. The 16GB model still costs $199. Both models include advertisements or "Special Offers" on the lock screen, which can be removed for an extra $15. A wall charger is not included, but now costs $10 instead of $20.
This is the second price reduction for Amazon's Kindle Fire line in a month. In March, Amazon slashed prices for the 8.9-inch Kindle Fire HD by as much as $100. The larger tablet now starts at $269 with 16GB of storage, topping out at $399 with 32GB and 4G LTE connectivity.
Amazon is expected to release a $99 Kindle Fire tablet later this year, with similar specs to the existing Kindle Fire HD. Although Amazon has denied the rumor, it's inevitable that prices on these tablets will fall over time, as Amazon tries to build a huge customer base for its library of apps, videos, music, and e-books.
So far, other budget tablet makers haven't responded, although Barnes & Noble's Nook HD+ already costs the same as the 8.9-inch Kindle Fire HD, post price-drop. Google may drop Nexus 7 tablet prices after Google I/O, where the company is expected to announce an updated model.