Amazon Kindle Fire HD

The day has finally arrived when Amazon's Kindle Fire and Kindle Fire HD has arrived in the UK.

Both of Amazon’s budget Android tablets are now on sale in the UK with prices starting at £129. The Kindle Fire tablets will take on Google's Nexus 7 as well as Apple’s recently announced iPad mini.

Jeff Bezos, CEO of Amazon describes the Kindle Fire HD as: “the best 7in tablet available anywhere, at any price.”

The Kindle Fire HD has a 7in (1280 x 800) screen and a 1.2GHz dual-core processor. It’s priced at £159 and £199 for 16GB and 32GB models – double that of the Nexus 7 but rumour has it that Google will adjust its line-up to match.

Meanwhile, the original Kindle Fire has received an upgrade for the UK market. It’s got a faster processor, twice the memory (RAM) and a longer battery life.

Also due for launch today was the Kindle Paperwhite, Amazon’s first backlit eReader. However, orders placed for either the Wi-Fi or 3G model today onwards will have to wait until 3 December.

Amazon blames ‘popular demand’ to the lack of availability. However, as DigitalTrends points out, users have experienced problems with the screen on the Paperwhite.

Amazon has responded saying: “Under certain lighting conditions, the illumination at the bottom of the screen from the built-in light is not perfectly even.” So we wonder if this has had had an impact on the UK units.

Follow Chris Martin and @PCAdvisor on Twitter.