Intuit is introducing on Tuesday technology to integrate data from its QuickBooks financial management software with Web or mobile applications.

Intuit Anywhere, which is aligned with the Intuit Partner Program, is a set of widgets and data services to make it easier for developers to offer customers a seamless, personalized experience with QuickBooks and applications they use to run small businesses. Developers can incorporate a widget directly into an application workflow, providing connectivity with QuickBooks or QuickBooks Online data via a single Intuit ID. Applications can be pre-populated with existing QuickBooks data so that customers do not have to enter the data twice. With Intuit Anywhere, developers gain API access and widgets to connect their applications into a broader ecosystem, said Alex Chriss, director of the Intuit Partner Program.

[ and Intuit are tying QuickBooks to CRM. | Discover what's new in business applications with InfoWorld's Technology: Applications newsletter. | Follow Paul Krill on Twitter.]

For early user, Intuit Anywhere increases integration and sales opportunities. "By rolling out Intuit Anywhere, it actually makes it easier for developers to sell the combined solution [of and QuickBooks Online] through multiple sales channels," said Jeff Schultz, vice president of sales and marketing. provides a platform for small and midsized businesses to manage vendor bill payments and customer invoicing.  

Due for beta availability this week, Intuit Anywhere will be generally available this fall. Pricing information is not yet available. Intuit Anywhere-enabled applications will be available on Intuit App Center. QuickBooks is used by 5 million small businesses, according to Intuit.

This article, "Intuit links QuickBooks to Web, mobile apps," was originally published at Follow the latest developments in business technology news and get a digest of the key stories each day in the InfoWorld Daily newsletter. For the latest developments in business technology news, follow on Twitter.

Read more about applications in InfoWorld's Applications Channel.