Amazon yesterday announced that the Apple iPhone companion app for its Amazon Kindle ebook reader is now available in more than 60 countries including the UK.

The move comes after the internet retailer expanded international availability of its Kindle device earlier this autumn.

See also: Amazon Kindle DX review

The free Kindle for iPhone app lets you read books you purchased on the Kindle straight onto your mobile phone, and you can also synchronise bookmarks between the devices using Amazon's Whispersync technology. The iPhone app is part of Amazon's cross-platform strategy, making your Kindle purchases available also on your PC (and soon on Macs and BlackBerry phones).

See also: Amazon Kindle for PC review

Amazon only started selling the Kindle outside the US earlier this year, and the expanded international availability of the iPhone app is seen as the company's strategy to reach more users on multiple platforms.

Additional features of the Kindle for iPhone app include the capability to purchase books from the Kindle Store and also read the beginning of a book for free before purchase.

Barnes & Noble, whose Nook ebook reader was launched last week, is the main competitor of the Kindle. The Nook features an additional colour touchscreen next to the e-ink display designed for reading the text, but the Barnes & Noble reader didn't receive a warm welcome from many reviewers due to buggy software. Barnes & Noble also offers a free iPhone and iPod touch app to access their bookstore, alongside PC, Mac and BlackBerry counterparts.

Amazon refuses to divulge sales numbers of the Kindle, but the company said that it hit a sales record in November, topping all previous months in the two-year history of the device. 2010 is set to be a tougher year for the Kindle, as besides the Nook, the device will see new competitors from Plastic Logic, Asus and possibly Apple.

See also: Apple iPhone 3GS review

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