SSE has selected Accenture to work on two multi-million pound 'transformation projects', which aim to help the UK-based energy company improve the effectiveness of its employees in the field and also its marketing capabilities.

The move comes as the company focuses on improving its retail business and meeting a government mandate to roll out more than nine million smart meters by 2019.

Accenture has already successfully rolled out a meter data management system, which provides SSE with a solution for storing, validating, aggregating and processing large volumes of data to support billing, settlements and other reporting and reconciliation obligations.

A Metering Transformation Project will now see Accenture implement Oracle's Mobile Workforce Management scheduling and mobility solution that intends to equip meter readers and meter operatives with access to real-time information, as well as the ability to electronically send meter data.

Separately, Accenture will also be working on the energy company's Domestic Customer Project, which will see it implement Oracle's Siebel, OBIEE and Fusion applications, which aim to help SSE's sales and marketing team run more targeted campaigns, effectively segment the market and provide it with better measurement tools.

"SSE is committed to providing effective, tailored solutions for its customers, and the smart meter rollout, in particular, presents a new and unique opportunity to do that," said Colin Sempill, director of Strategy and Transformation at SSE.

"We look forward to working with Accenture to drive improvements across our retail business."

In other news, Accenture was also recently selected by BMW to manage the roll-out of a custom-built web platform to 100 of the car manufacturer's major markets by 2014.