Options in the market are pushing Australian businesses to move towards a modern data protection approach, according to Veeam Software.
The security vendor's product strategy specialist, Rick Vanover, is seeing a "real need in A/NZ to take datacentres to new levels."
"Cloud or no Cloud, there is a need for options," he said.
"The A/NZ region is an interesting case in that it jumped on one larger technology direction quite well with virtualisation."
While virtualisation has brought benefits to local datacentres, Vanover said there is now a realisation that there are opportunities to do something more outside of the datacentre.
"So I see an opportunity for this region to do more with less, whether it is limited and unreliable bandwidth or with virtualisation," he said.
"We're really at the dawn of people doing more with these platform technologies."
A firm opportunity
Veeam Software APAC technical director, Charles Clarke, attributes the uniqueness of the Australian business landscape leading to a strong uptake of virtualisation and Cloud adoption.
"What really helps drive the market is that organisations are predominantly smaller and more agile," he said.
"The well educated workforce also likes to be plugged into the global zeitgeist in terms of virtualisation and Cloud."
Currently, Clarke said the vendor and its partners are exploring "what's next."
"It's about making sure that businesses here are getting the most out of what they can deliver for their end users and customers," he said.
Clarke admits that Australian businesses, like those around the world, have struggled somewhat with applying legacy management approaches to technologies such as virtualisation and Cloud.
"However, the desire to break those shackles of legacy and moving into the new dawn of virtualisation and Cloud is creating an exciting opportunity for resellers in the Australian market," he said.
"Local resellers really are grasping that opportunity with both hands."
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.