Symantec recently declared "antivirus is dead" but Bitdefender disagrees with the claim.
PC World highlighted the statement by Symantec information security senior vice president, Brian Dye, who reasoned that traditional antivirus typically only detects 45 per cent of all attacks.
Bitdefender's chief security strategist, Catalin Cosoi, admits simply relying on antivirus is a dead end, one that has been well known for almost a decade.
"But that's like saying that aspirin is dead because it's not the cure for cancer, AIDS and all of humanity's other illnesses," he said.
"Aspirin still works for a hangover or a mild cold, and people still keep it in their medicine cupboards."
A new approach
When it comes to dealing with "other illnesses", Cosoi adds that "other techniques" have been developed.
"In the same way, other often smaller companies have brought new innovative technologies that have expanded their spectrum and started defending against several other threats," he said.
To that end, Cosoi said it is better to view antivirus as "one feature within a security suite" than as a defunct product on its own.
According to the article, Symantec has refocused its efforts on releasing products that target certain attack vectors.
Some of the most recent tools combat spam and phishing, malicious websites, and suspicious social network activity.
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.