Under the Orange Film To Go initiative, Orange Home Broadband and Orange mobile customers can simply text FILMTOGO to 85060 to receive a unique code. Texts cost 35p. However, Orange customers can also use the Orange Film to Go mobile app or log on to the mobile network's dedicated Facebook page. The code can then be redeemed on Thursday's at Orange's dedicated website.
The film download can be viewed on a laptop, PC or on an Apple mobile device, such as iPhone or iPad, and will last for 30 days, although users must finish watching the film with 48 hours of initially beginning playback.
My BlueBerry Night staring Norah Jones is the first film to be available through the offer, and can be downloaded this Thursday (August 11th) with The Wrestler, The Ghost and Che: Part One among those that will be available over the coming months.
"We know Orange customers love film, so adding the Orange Film To Go service to our existing portfolio of film offers is hugely exciting for us," said Spencer McHugh, brand director at Orange UK.
"Giving our valued customers a film download every week to enjoy at home or out and about on a mobile device is a great way to thank them for being part of Orange. We've got some fantastic titles lined up for the launch and even more yet to be announced, so we're hoping to see a significant number of our customers taking up this offer."
Orange also advised its customers to download films via a broadband or WiFi connections due to the file size as downloading via 3G to a mobile device could result in significant data charges.