The broadcaster said it will begin a trial of paid-for internet-only shows or 'webisodes' of its popular shows such as Coronation Street and The Only Way is Essex at the start of next year.
However, shows that have already been broadcast on TV will remain free to watch via the online catch-up TV service. The scheme could also be extended to archive programmes such as one-off dramas. However, ITV has not hinted at how much the 'webisodes' will cost or whether they'll be subject to a one-off fee or a monthly subscription.
The news comes just days after Freesat, the free satellite TV service from the BBC and ITV, revealed it is making ITV Player available to its viewers.