The storage industry has nothing to fear from the Internet of Everything, according to Oracle.
A/NZ storage product director, Sam Voukenas, points out the trend is "nothing particularly new" for storage vendors.
"The amount of data that needs to be stored and shared has been growing exponentially for years," he said.
In that time, Voukenas said the industry has learned how to cope with growing volumes of data and how to anticipate the next push.
Not only have hard drive sizes grown and density increased, software to deduplicate and compress these massive amounts of data has also been developed.
"The industry has also learned how to move that data around faster," Voukenas said.
"We've been preparing for it and developing technologies around it, so you could say we can't wait for the tidal wave to arrive."
The way forward
The Internet of Everything may be the new reality, though Voukenas said it will only become more pervasive over time.
What excites him the most is the potential to "achieve amazing things," not just in the context of business but "in the way we live our lives."
"From scientific and medical breakthroughs to the way we move around the world, we are just scratching the surface here," he said.
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.