Applying an unusual go-to-market strategy, Dell has unveiled a brand new series of full-featured, enterprise storage arrays (with all-flash and hybrid array options) designed for mid-sized fibre channel deployments, starting with the Asia-Pacific market first.
"We have gone for the launch of Dell Storage SC4000 Series arrays in APJ first as we feel there is an untapped opportunity here," said Alan Atkinson, vice president and general manager, Dell Storage.
Rationalising the launch, he said that this kind of product was needed because Dell didn't have a product in the mid-range fibre channel in this market.
The Dell Storage SC4000 Series will debut with the Dell Storage SC4020 throughout the Asia-Pacific region in May 2014. Worldwide availability is planned for later this year, Atkinson said in a media briefing held in Singapore today.
Large-scale, enterprise-class features for smaller deployments
According to Atkinson, the USP of the new storage array series is that its all-flash solution can cost up to 76 percent less than competing pure flash arrays.
"The Dell Storage SC4000 Series represents the latest example of Dell redefining the economics of enterprise storage and a huge opportunity for our customers, channel partners and Dell," he said. "Dell now can offer enterprise-class, fibre-channel arrays in a high-performing, affordable solution designed for mid-sized deployments. These arrays offer the advanced capabilities of larger-scale enterprise storage to help medium-sized organizations become more competitive, while enabling Dell to address an entirely new storage market segment with our world class solutions and support."
"There is no other product in that price band with so much functionalities," he said.
According to Atkinson, the new arrays are designed to offer the same advanced capabilities as larger SANs in a solution sized and priced for mid-sized deployments.
The new Dell Storage SC4020, which can scale to 408 terabytes of raw capacity, supports a wide range of workloads for organizations across all industries and sizes. For example, the Dell Storage SC4020 can host up to 10,000 Microsoft Exchange 2013 user mailboxes in a single 2U SAN with 24 hard disk drives, and, with only 12 drives.
New Dell Networking Z9500 Ethernet fabric switch also launched
At the same briefing, Tom Burns, vice president and general manager, Dell Networking, announced the launch of new networking solutions.
Burns highlighted Dell Networking Z9500, an energy-efficient, highest density per rack unit, and the only pay-as-you grow 10/40 GbE data centre core switch available today.
According to Burns, the Dell Networking Z9500 Fabric Switch is designed to address data centre 10/40 GbE aggregation requirements through centralized core or distributed core architectures for high performance enterprise data centers, cloud computing, provider hosted data centers, and enterprise LAN cores. The Dell Networking Z9500 is ideal for workloads such as Web 2.0, high performance computing and virtualization, he said.
"As a follow on to our recent Open Networking announcement, I'm excited about demonstrating more innovation in bringing new and open solutions to our customers regardless of size," said Burns. "We're extending our leadership in SDN, NFV, and advanced new architectures that maximize customer choice and provide superior economics to the way networking has always been done."