The explosion of demand for capacity, as well as managing it, is creating challenges for organisations, according to Oracle JAPAC storage senior sales director, Amit Malhotra, who is seeing a growing number of businesses take on additional storage at an alarming rate.
"The cost of one terabyte six to twelve months ago has come down, and it continues to do," he said.
However, the pitfall of this is that a lot of customers have grown their storage "haphazardly".
"Because capacity is cheaply available, there is not much thought going into why that type of capacity is needed," Malhotra said.
If an organisation already has 500 terabytes installed, Malhotra said it would be relatively easy for a storage administrator in a company to approach a CIO for more.
"If they ask the CIO to buy a 50 terabyte upgrade, there tends to be an unspoken understanding that typically does not require an explanation as to why the capacity upgrade is needed," he said.
No space left
Because storage is becoming more accessible, Malhotra has seen the capacity at customer sites grow to "huge" amounts.
In turn, this is making it difficult for them to manage from a physical size perspective, the power and cooling, as well as the cost of maintenance and upgrades.
"If you look at performance and capacity being managed per person, a person was initially expected to manage 20 terabytes, servicing various departments within the company," he said.
"However, that has now grown to approximately 50 terabytes."
Even if the price of capacity becomes a fraction of what it used to be, Malhotra said that storage is only going to grow in size, to the point where it becomes "physically impossible for customers to manage those types of capacities."
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.