Vodafone will double its monthly data inclusions on a selected range of plans, but the offer will run for a limited time.
The telco announced today that all new month-to-month voice plans (SIM-only) of $45 and above, and all new contract plans of $60 and over will receive double the regular data allowance.
The offer applies if a customer signs up by Friday, 3 January 2014.
The bonus data deal will apply to any new customers signing up to a postpaid contract plan, or a SIM-only plan, as well as any existing Vodafone customers who upgrade their plan.
For 12 or 24 month contract plans, the double data offer will be valid for the life of the plan.
SIM-only plans will receive the double data rate for a period of 24 months.
Vodafone Australia's Chief Marketing Officer, Kim Clarke, said cutting data allowances was an "industry trend" that the company does not want to follow.
"There is an unfortunate industry trend to cut data allowances as a way of exploiting greater consumption, but we're not going to run with the pack."
"Our customers have a huge appetite for social media, photo sharing, watching videos and streaming music and we want to give them the freedom to do that. We have increased our data allowances this year while the others have sat on their hands or gone backwards."
Vodafone has confirmed that the double data offer is valid for mobile plans only, so mobile broadband and iPad plans are not included.
The new data offer is available from today through all Vodafone stores across Australia, the Vodafone website and through the company's customer call centre.