Polycom expects video collaboration to become necessary for organisations in driving operating efficiency over the coming months.
A/NZ unified communications director at the conferencing vendor, James Brennan, points to a global survey by Polycom and Redshift Research that found, video conferencing is pegged to be the top method of collaboration, ahead of email and voice calls, by 2016
"The results from Australia showed that already one in five use video at work every day, and almost two-thirds of respondents who use video conferencing at work, do so at least once a week," he said.
As a result, Brennan said video collaboration will become ever more "mission critical" for companies who have to do more with less.
Other areas of growth Brennan foresees is mobility and mobile workforce strategies, BYOD policies and Cloud-based technologies.
This, in turn, will lead to a continued shift in the use of video conferencing beyond traditional room-based systems.
"With video technology software available on tablets and mobile devices, secure, enterprise-grade, face-to-face collaboration has moved far beyond the office, and will continue to actively transform the ways in which we work," he said.
Brennan highlights content as being a key driver of the collaboration experience, as users want to "do much more than just show a static presentation."
"They want the ability to display multiple streams of information, both static and live content," he said.
"The whole way users share, present, and interact with content will definitely evolve during 2014."
Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.