The Post Office has announced plans to enter the mobile network market later this year thanks to a partnership with EE.
It already offers insurance, home phone and broadband but soon you'll be able to get a mobile phone SIM card from your local Post Office. The iconic firm plans to launch as a virtual operator this autumn using EE's network. See also: Phones 4U to launch 4G mobile network.
The Post Office's mobile services will be launched at 50 branches later this year as well as online and over the phone ahead of a full national roll-out. There's no specific pricing information but the firm promises 'great value for money and transparency'. It expects to challenge existing providers.
Martin George, chief commercial officer at Post Office, said: "Our research tells us that people are seeking greater value, with one in three of those surveyed saying they intended to move away from one of the mainstream providers for their next service."
"We believe we are in an ideal position to offer a genuine alternative with over a third also saying they would consider us as their mobile provider. This is a fantastic vote of confidence in the Post Office brand – voted one of the most trusted brands in the UK." he added.
The announcement follows last year's Government funded £640 million boost to support a transformation of the Post Office. It has already been used to revamp more than 2,200 branches and provide over 60,000 extra opening hours.
We've asked the Post Office whether it will provide contracts and SIM-only deals plus whether it will offer smartphones or tablets, too. We'll let you know more details as soon as we hear anything.