Cisco's vision and strategy for the next few years will be on growth, profitability, new business models, services, and its partners, according to its chairman and CEO, John Chambers.
He was speaking at the keynote session of the Cisco Global Partner Summit 2013.
Chambers claimed the biggest transition is for everything to move to IT.
"It's now about every device in the world connected to the Internet. When you have IT and communications coming together, service providers, enterprise and commercial need to capitalise on this trend," he said.
Chambers said the move towards the Internet of Things requires businesses to prioritise their top opportunities and move along with the speed of innovation.
"We have to be realistic of the opportunities and the challenges to come. We must make a commitment to our business in a market that is changing with tremendous speed," he said.
Chambers mentioned that businesses should identify where the market transitions are and together with being customer driven, it enables innovation.
He highlighted mobility, Big Data, analytics, Cloud, IT-as-a-Service (ITaaS), security, and collaboration as the top key trends to look into.
"This time next year, I expect it to be all about software and how it integrates with these architectures. As we tie it together, it will be come an architectural play for the Internet of things."
Chambers said businesses need to especially increase their play in the Cloud and datacentre space.
"It's about people, data and processing the things together, and a partner ecosystem that capitalises on this. I urge you to think about where you will like to take this as an organisation."
He also mentioned that Cisco sees great growth within the SMB/mid-market space and will be increasing its focus into it.
"The SMB/mid-market space is where the majority of jobs will be created around the world. So you're going to see Cisco invest resources and talent in this over the next year."
Chamber said the partner channel is a huge aspect of this transition.
"It starts and ends with the partner ecosystem. To get ahead of our customers, we have to hear what they hear, see what they see and think what they think," he mentioned.
In addition, Chambers said the company will be focusing on SPI routing, emerging countries, datacentre, switching, services, as well as sales resources in the next four to five quarters.