Disruption, a term describing the raft of technology trends around cloud, social and mobile is taking on a different meaning for CIOs as they realise it is also happening, faster than ever, in their respective roles.

"Historically, the CIO role has been internally facing, it has been about servicing internal customers," says Mark Baker, director of MIH Consulting. "As the world has gone more digital -- with various incarnations of cloud, software-as-a-service, platform-as-a-service-- companies are looking for the digital edge."

"Innovative companies" like Amazon and Air New Zealand are seen as having this edge. "Now, it is expected that companies have an element of their competitive strategy around digital."

"CIOs are now spending more time on competitive business propositions, strategies, how they embrace the 700 new things that have turned out this week because in the digital age everything is moving so fast."

"As a consequence the technology discussions that used to stay in the backroom is coming to the executive table."

The important thing to stop shadow IT getting completely out of control is to be the person who helps people get things done.

This is how Baker, a business strategy consultant following a succession of CIO and chief roles in New Zealand enterprises including Foodstuffs Auckland and Fletcher Distribution, sums up the changed landscape CIOs operate in today -- and how these shifts are affecting the role. His insights provide a relevant backdrop to the 2014 State of the CIO report, where CIOs across the globe, including New Zealand, reveal their current and future challenges.

Based on the survey findings and interviews with New Zealand business-technology leaders, this year's report highlights some key trends that are rearranging the CIO portfolio and moving them into areas not traditionally associated with IT.

Topping the list of disruptors are digitisation as customers, suppliers and business units embrace digital platforms, and the continuing rise of 'shadow IT' brought by consumerisation of technology and the ease of moving to cloud services without IT involvement.

It is expected that companies have an element of their competitive strategy around digital.

Simultaneous reinventions

New Zealand business technology leaders share pointers on thriving in this environment.

The mind-set of a CIO has got to be around stepping beyond the traditional boundary of IT, looking after applications or infrastructure, says Andrew Crabb, head of enterprise solutions and services at Vodafone New Zealand.

"How can I add value? How do I support the organisation in all they want to do in a totally different business market?

"Traditional businesses are reinventing themselves, everyone is on that mode," Crabb continues. "A lot of the existing organisations will be swamped or surpassed by these new technologies."

Read more:CIO issues differ across regions, but all face digital data threats and opportunities: Gartner

Crabb cites, for instance, that in the last five years, the major organisations have been online or virtual business, the likes of Google, Yahoo or Facebook.

"You still need those traditional organisations but these organisations have to embrace new technologies in order to grow," says Crabb. Countdown supermarket, he says, is one such organisation that has done this by embracing online shopping. "They are taking a virtual business model and embraced new technology to move forward in a digital world.

"The role of the CIO is moving away from systems and platforms, to data and analytics," Crabb notes. "It is about finding different ways of using information that is available to us that will be where a lot of new business models are emerging."

He says this is a positive development for the CIO role, but they need to evolve with the times.

The role of the CIO is moving away from systems and platforms, to data and analytics.

"Today's CIOs are looking at the online market and mobility, particularly if the organisation has staff who are working remotely or working anywhere," says Crabb. "We are talking not just location, but virtual offices, virtual organisations."

The latter does not even have a physical address. "Because of that, everything they do relies on technology, whether that be mobility, the Internet, the online side of things."

Take charge of evolving your role

Brett Hobbs, group IT manager, BCS Group, says he keeps track of change management strategies using Amazon as a benchmark.

BCS Group provides logistics hardware, automation controls and software solutions for the aviation and logistics sector. It is not Amazon's cloud technologies, but its strategy around developing the business that interests him, explains Hobbs. The lesson from Amazon, he says, is "always looking for ways to do something new or refine something; continually looking at what you are doing and trying to be better".

It is an insight he applies to his own career. Hobbs started as an IT support engineer looking after kiosks for printing photos BCS was running for a client. He then became and IT engineer and then infrastructure manager. The CEO Patrick Teo assigned him to work with one of the managers, as part of his leadership training, and a year ago he became group IT director.

Always look for ways to do something new or refine something.

Today, he says, he has dual roles: as manager for internal IT and consultant to the project side of an affiliate company. "I make sure I take every opportunity to create as many opportunities as I can for driving innovation in the company and that I am not just here to show up Monday morning to make sure everyone's computer is working.

"I am really looking to make a difference to the company and make this company what our competitors look to."

Checking future trends -- for today

David Moss is a CIO for a technology company that is very much into checking out trends that could impact their respective enterprise and those of their customers.

The CIO at Vodafone New Zealand says these include developing new products and services that Vodafone could offer to customers, simplifying operations or providing new capabilities for the group.

"We are looking at what do we do to support those technologies," says Moss. These include wearable technology like Google Glass and new uses of camera technology. In California, for instance, cameras are being installed to be able to take a photo of vehicles running a red light.

The photo of the number plate will be emailed to the owner within 30 seconds. Moss says in a few months, these technologies may be adopted in this part of the world.

'Preparedness, not prediction'

"Aligning the IT strategy to the business strategy is what every IT executive is aiming for in the first instance," says Deloitte CIO Tim Fleming. "It really comes down to understanding what the business strategy is, and making sure that what we are doing is not just IT for IT's sake but to help deliver the business strategies.

"Our business strategy is all about agility [and] flexibility and what my CEO calls 'preparedness, not prediction'," says Fleming. "It is not about making the big long-term bets, it is about being positioned to move quickly and so we need an IT architecture that is quickly flexible, scalable and agile.

It is about being positioned to move quickly and so we need an IT architecture that is quickly flexible, scalable and agile.

"In the IT world, change is an accelerated curriculum," says Fleming, and keeping up with trends is increasingly important for CIOs. "Things are only moving faster and faster and so being able to understand the concepts and the mega trends helps you shape what you are doing now."

For instance, five years ago, Fleming spoke with his CEO when the first iPhones were becoming popular. "I said, we have a choice here: We can either attempt to lock this down, guard the walls and continue to only let authorised devices get anywhere near our network. Or we need to start thinking about BYOD," says Fleming.

"He very quickly came into the view that we need to educate our people on what is appropriate in terms of how we use the device, what we do with data, and we would be crazy not to ride that wave.

"And so from the start, we adopted a BYOD approach and we think it is important not the least for employee engagement," says Fleming. "If people have got much better technology at home and in their personal lives and then they come to work and they are heavily restricted, it becomes an engagement issue for us."

Trusted peers and advisors

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Rhoda Phillippo, director of technology at Infratil Group, says when an organisation starts a transformation program, the most successful CIOs are the ones that team up strategically with the business unit owners of the change they are trying to make.

It could be working with the CFO for a billing project, or with head of sales and marketing for an online digital program. "That partnership makes the CIO more effective other than just becoming the technology provider of a business plan."

She says another thing CIOs can do is to set aside a budget every year for "play money". This money, can be spent, for instance, on trialling smart marketing ideas. "Have at least a couple of those running in a year and see how it works," says Phillippo.

More CIO appointments?

Phillippo of Infratil says the CIO role is found in corporates, but when it came to small and medium enterprises they had IT directors instead. "They basically have somebody looking after their infrastructure.

"Whereas now, businesses are realising with this digital revolution it does mean if you do not have somebody focusing on technology in the same way that you have a specialist lawyer or specialist financial officer, then you are actually missing a huge business opportunity.

The CIO role should be focusing on how to better service the business so it can become faster. Luis Carselle, ISACA

She cites the case at Wellington International Airport, a part of the Infratil Group, which created a CIO role. The head of IT, Gavin Ng, was involved in getting the right infrastructure in place, but the airport could do so much more with the information it has from parking systems, airlines and retailers, among others. "They need a much broader BI [business intelligence] strategy," says Phillippo. "They needed to be able to understand technologies that may help the airport compete more effectively. "That role could not have be buried under the CFO. It needed to be separate and given a voice at the table to optimise competitive opportunity."

She sees more organisations doing this, and these need not be corporates.

For Luis Carselle, vice president of ISACA, there remains one key goal of the CIO across sectors. "Today, not just in IT, the organisations have to move fast because of all the competition," he explains. "It is very hard to maintain competitive advantage, whether one is in financial or marketing. One day you invent something, the competition will catch up very fast."

In whatever industry, "you need to move fast and the technology should be an enabler of that", says Carselle. "To move fast, you need the foundation and the technology is one of those foundation. The CIO role should be focusing on how to better service the business so it can become faster."

Divina Paredes ([email protected]) is editor ofCIO New Zealand.

Follow Divina Paredes on Twitter: @divinap

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