PC Advisor Mobile, the UK's first specially optimised Technology magazine site, is now part of a UK media network serving more than 170 million monthly page impressions.

Full-service mobile marketing agency the YOC Group today announced the landmark figure after just ten months of activity in the UK market. PC Advisor Mobile has been live since March. To access the site via mobile phone, type in the address http://mobile.techadvisor.co.uk.

Since its launch in July 2008, YOC UK has signed a plethora of leading publishing houses, media companies and online portals to its media network, including the latest addition, peperonity.com: one of the world's largest mobile social networks.


As well as PC Advisor other publishers in the YOC UK media network include Macworld, Pistonheads, What Car, Stuff.tv Auto Car, Perez Hilton, Digg, DivX, Accuweather, Teletext, Qeep and 123play.com

"Reaching 170 million monthly page impressions on our media network is a great achievement for YOC UK, and something that we intend to build on as 2009 continues," said Christian Louca, UK Country Manager and Head of Publishers at YOC.

"The scale and breadth of our portfolio, now including one of the world's largest mobile social networks, means that advertisers can be sure that whatever their message or target audience, they are getting the best value and reach from their mobile spend."

Nielsen Online rates PC Advisor as the seventh most popular magazine site for UK visitors across all sectors, up 59 percent on 2007. It is the number one technology magazine website for UK audience.

YOC logo

The YOC Group is Europe's leading full service mobile marketing agency for the use of mobile as an advertising, information and transaction medium.

It offers three product segments: mobile marketing, affiliate marketing, and mobile B2C services.

YOC recently took over British Mobile Marketing and Mobile Internet provider Bluestar Mobile. Bluestar Mobile's customers include The Sun, The Times, The News of the World, The New York Post, The Mirror, Motorola, 20th Century Fox, Bacardi and others,