New UK iPhone carrier Orange caused a storm when it was revealed that its "unlimited" data download allowance was actually limited to 750MB. Now the company denies this was ever the case.

As usual, Twitter erupted in a surge of negativity towards the telecoms giant when it so publicly put a limit on what was described as "unlimited'. So much so that Orange quickly announced that it might reconsider the 750MB limit.

Now Orange says that there isn't a 750MB cap and never was.

"We don't call it a cap. We don't restrict the service, and we don't charge them any more if they go over 750MB. It's just an indication of where we'd prefer people to be," an Orange spokesperson told T3's Katherine Hannaford.

Orange iPhone 750MB download limit

That makes it roughly the same as previously exclusive iPhone carrier O2's definition of "unlimited".

The Orange spokesperson explained that the company had "looked into typical Orange iPhone data usage [Orange sells the iPhone in 28 other countries]. We found 200MB was the average monthly usage, so we felt 750MB would be more than enough."

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"People's first month of usage tends to be a lot higher than subsequent months. In the first month of a customer's contract we'll bear that in mind. In the first month users are getting used to their iPhones, setting up email accounts, downloading a lot of applications. We'll be lenient, and won't cut customers off if the 750MB limit is reached."

Orange promised that it won't charge customers extra for going over the 750MB each month.

Orange iPhone
"Our standard data package for other phones starts at £1.47, but that does not apply to the iPhone. When people reach 750MB they're free to use as much as they want after that. If we see customers using loads more than that though, then we'll send them alerts by SMS or phone call, to tell them they're using more than they should be."

Rory Cellan-Jones, the BBC's technology correspondent, pointed out a clause in Orange's Terms and Conditions:

"Not to be used for other activities (eg using your handset as a modem, non-Orange internet based streaming services, voice or video over the internet, instant messaging, peer to peer file sharing, non-Orange internet based video). Should such use be detected notice may be given and Network protection controls applied to all services which Orange does not believe constitutes mobile browsing."

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In his BBC blog Cellan-Jones suggested that "it sounds as though services like Spotify, AudioBoo, Ustream and even Facebook messaging - increasingly popular with O2 iPhone customers - will be out of bounds for Orange users."

With this new information from T3 it's expected that Orange will not automatically cut off such services, and will probably merely act exactly as O2 has done for the past two years.

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