Nokia is denying its N8 touchscreeen smartphone, designed to rival Apple's iPhone, is delayed and insists the phone is on track to ship third-quarter 2010.

In a statement to PC Advisor's sister title PCWorld, the largest phone maker in the world said that that reports stating Nokia is delaying the shipment of its highly anticipated N8 so it can make changes to the phone are a misunderstanding.

"We still expect to start the shipments by the end of third quarter," Nokia said.

"As it can take time from the beginning of shipment from the factory to arriving at their doorstep, in full transparency, we have advised our pre-order customers that they should expect their new Nokia N8 in October."

Nokia's denial comes shortly after The Wall Street Journal published a report quoting from a company spokesperson saying the company decided to "hold the shipments for a few weeks to do some final amends".

There were no details regarding the cause of the alleged N8 delay. The N8 is Nokia's latest attempt to regain market share in the smartphone wars as Apple's iPhone and Google Android devices have chipped away at Nokia's lead.

Nokia initially said it would deliver the N8 to pre-order customers by the end of September. The company claims that since August, the N8 received the highest-ever pre-orders for a single device.

Once a pioneer of smartphones, Nokia has seen it market share shrink as the highly successful iPhone and a plethora smartphones powered by Google's Android operating system have increased in popularity.

The N8 smartphone is Nokia's latest attempt to regain some of its former glory, with a revamped Symbian operating system and high-end specifications. The N8 has a 12Mp camera, a 3.5in high-resolution touch screen, FM radio and transmitter, and an HDMI port.

See also: Nokia asks Russia for help retrieving N8 prototype