Motorola has decided to bring its Moto X smartphone to the UK months after it launched in the US.
The Moto X will launch on 1 February at Phones 4U, Carphone Warehouse, O2, Amazon and Techdata. The device will cost from £25 per month on contract or £380 SIM-free with Phones 4U getting the white model exclusively for three months.
That's a lot more than the $200 price tag in the US. See also: 17 best smartphones: The best phone you can buy in 2014.
"At Motorola our roots are deep in mobile hardware – we invented mobile communications," says Andrew Morley, vice president and general manager at Motorola Mobility UK. "Now, as a Google company, we’ve become the kind of company that can build a 4G smartphone like Moto X. It fuses our history of mobile innovation with the best of Google mobile services."
Now owned by Google, the firm launched the outrageously priced Moto G towards the end of last year but there was no sign of the flagship Moto X in 2013.
Unfortunately, the service which Motorola offers in the UK allowing users to customise the phone, called the Moto Maker, isn't launching here. Motorola hopes to bring it to the UK soon, aiming for the second quarter.
The Moto X features a 4.7in 720p AMOLED display, 1.7GHz Snapdragon S4 Pro dual-core processor, 10Mp camera on the rear, 2GB of RAM and will be available with either 16- or 32GB of storage.
The Android device can be controlled with voice activation, starting with "Ok Google" followed by one of many commands or questions. Users can also respond to messages and notifications via the Chrome extension, Motorola Connect.