LG will launch its new 'Black Label' mobile phone in London on April 24, with the new handset following on from the company's popular Chocolate and Shine handsets that launched in 2006 and 2007.

The full name of the new mobile has yet to be announced, but LG has released images of the product.

LG Black LabelIt's a slider-type handset with a shiny face, three shortcut buttons for answering a call, hanging up on a call and a cancel button. The upper part of the phone's body is covered in what appears to be a faux leather plastic. Previous LG phones have touch-sensitive keys underneath the shiny cover and the new phone appears to have enough room for such a keypad, but it's impossible to tell from the images if there is indeed one.

The only technical detail available was the inclusion of a 5Mp camera.

The phone will first be available in Europe before being launched in other regions around the world, said LG.