Apple's iPhone may well be the most amazing mobile phone ever (if you ignore the poor camera and swallow the extraordinary price) but UK sales are apparently quite feeble.
Taking figures from the iPhone's UK resellers The Register estimates that 02, Apple's exclusive carrier, has activated a mere 26,500 iPhones since its launch on November 9.
Carphone Warehouse, which had a disastrous launch event, had brought in 50,000 iPhones, but sold only around 11,000 in the first weekend, says The Register.
The national press, meanwhile, has been claiming that a suspiciously round 100,000 iPhones were sold in the UK.
Apple claims it sold a million iPhones in the first 74 days in the US.
Queues at the Apple Store and outside Carphone Warehouse and 02 stores were minor compared to scenes at some US outlets on launch day.
Don't get me wrong, I love my iPhone, but all indications are that Apple and 02 were rather optimistic that people would go for such an expensive handset and punitive 18-month contract. (That said, the UK/US price difference is surprisingly not too harsh, as Americans have to sign up to an amazing two-year $60/month minimum fee.)
As The Register points out, maybe Apple would have been better off marketing the iPhone as an iPod that does phone calls rather than a phone that can also play tunes. The British public still seems keen to shell out on the world's best MP3 player, whatever Apple charges.