Apple has refused to stock an app developed by the creators of US adult cartoon South Park in its iTunes app store.

The app would have allowed iPhone users to access episode clips, read South Park news, grab wallpaper and other South Park-related features.

In a blog on, the creators explained that Apple had rejected the app because it might be "potentially offensive".

The blog also said Apple claimed this could change in the future and pointed out that the iTunes Store did not sell songs with explicit lyrics when it first opened - a situation that has since been remedied.

Visit Mobile Advisor for the latest mobile phone news, reviews, tips & tricks, as well as PC Advisor's unique Apple iPhone 3G Spotlight 

That's a very nice and tidy explanation, but there's only one problem: the iTunes Store currently sells seasons 1 to 12 of South Park's television show in the iTunes Store as well as the South Park movie and an uncensored version of South Park's Emmy-award-winning three-part series 'Imaginationland'.

How can the South Park iPhone app be excluded, but the South Park movie - which features such wholesome content like, "Shut your f$%#ing face Uncle F#$%er" and other fabulous show stoppers - is perfectly acceptable?

It seems to me that this has less to do with "potentially offensive" material, and more to do with a product potentially harmful to Apple's bottom line.

Apple iPhone 3G review

PC World (US)

See also: Huge Apple security update fixes 55 bugs