Amazon jumped into the smartphone fray Wednesday, unveiling the Fire Phone at a press event in Seattle. See also: how to get Amazon Fire Phone in the UK and Amazon Fire Phone release date, price and specs.

In taking the wraps off the much-anticipated phone, Amazon CEO Jeff Bezos said it was built out of premium materials. The Fire Phone features Gorilla Glass 3 on both sides, along with a 4.7-inch LCD screen. The phone has a rubberized frame and aluminum buttons.

We'll have more details on the Fire Phone--including a spec breakdown and its pricing and availability--as the Amazon press event continues.