Earlier this year Amazon launched its first smartphone, the Fire Phone, but only to US customers. Today the Fire Phone comes to the UK via O2. Here's everything you need to know about the Amazon smartphone, including release date, price and specs. Updated on 15/5/15 with price drop. (Also see: Amazon Fire phone review.)
See also: Amazon Fire phone launch: as it happened.
Amazon has had relative success with its range of Kindle Fire tablets, and the new smartphone uses company's Fire operating system (hence the phone's name), which is a highly customised version of Google Android. See also: 28 best smartphones: The best phone you can buy in 2014
Amazon Fire Phone: UK Release date
The Fire Phone is now available to pre-order exclusively through O2, instore or online, and will ship on 30 September.
Amazon Fire Phone: Price
The Fire Phone is exclusive to O2's Refresh tariff, and comes free with contracts starting at £33 per month. Both 32- and 64GB versions are available through O2. All customers who purchase the Fire Phone before 31 December 2014 will also get a year's free Amazon Prime membership - 12 months is added to your subscription if you're already a member.
Update: Amazon has dropped the price of the Fire Phone from £299 to just £99 (£179 for 64GB) with no contract. It's a limited offer so you've got until 22 May to grab one at these prices.
Amazon Fire Phone: Features
According to Amazon, the Fire Phone will launch in the UK with new and enhanced features, including the latest Firefly capabilities and auto-scroll in the Kindle Reader app.
The Fire phone's signature feature is of course the widely leaked four front-facing cameras which Amazon calls Dynamic Perspective. This enables a variety of things, including auto-scrolling, tilting and navigating menus - all possible without needing to touch the screen.
Amazon has added support for the technology to the built-in apps including maps and games. For example, you can 'peek' in maps to see Yelp ratings, or move your head around in Lili to look around corners or objects.
The Fire OS itself makes extensive use of the system so you can get things done quicker such as attaching photos to emails, accessing common settings and 'peek' which gives you extra information on screen when you need it.
Something which was kept under wraps was the 'Firefly button'. If it works as Amazon promises, this could be a killer feature. Its function depends entirely on the context. It can be used to save new contacts, make phone calls, send emails and visit websites without having to type in any details. It can even perform OCR in magazines, or on posters to identify text.
It also works like a 'universal Shazam', recognising movies and TV episodes and even live TV. Using information from IMDb, it can show information on actors and related details so you can add titles to your watchlist.It also works for music, letting you get information on the song that's playing and offering a link to buy it. Essentially, it's a way to make it even easier to buy yet more stuff from Amazon. And, really, that's the whole point of Amazon launching a smartphone in the first place.
This one was a given. Launched with the Fire HDX tablets, Mayday is a handy - and free - tech support system that lets you video chat with an Amazon agent to help you use your Fire phone, or fix problems. (They can't see you - they just hear your voice.)
The big news is that the service isn't restricted to Wi-Fi - it now works on the cellular network.
It might look like many other smartphones today, but there's a front-facing camera placed at each corner of the screen. These will track your eyes to monitor exactly where they're looking and adjust the image on-screen to provide a "3D" experience without the need for any special glasses.
Amazon Fire Phone: Specifications
The key specs include a 4.7in screen with a 720p HD resolution (that's 315ppi, if you're concerned about pixel density). It's powered by a 2.2GHz Qualcomm Snapdragon 800 processor (with Adreno 330 graphics) and 2GB of RAM.
There's 32GB or 64GB of storage, with free cloud storage for all Amazon content, and photos taken with the Fire phone (stored at full resolution).
As expected, there's a 13Mp rear camera, but instead of the rumoured 12Mp front camera there's a 2.1Mp sensor (someone must have transposed their digits). Both cameras shoot 1080p video at 30fps, with the rear camera boasting 'multi-frame HDR', optical image stabilisation and an LED flash.
There are stereo speakers (one at the top and bottom of the handset), GPS, 802.11ac Wi-Fi, Bluetooth 3.0 (odd that there's not Bluetooth 4.0 support), and NFC.
Being a premium smartphone, there's also support for 4G LTE across 9 bands.
The Fire phone charges via microUSB, has a standard 3.5mm headphone jack and takes a nano SIM.
It measures 139.2mm x 66.5mm x 8.9mm and weighs 160g.