Virgin Media is offering consumers on its ADSL Broadband service the chance to increase their broadband speed to 16Mbps.
The service, which has been renamed Virgin Media National, is being boosted from 8Mbps. Consumers are being offered the chance to trial the new service for three months at no extra charge. After the trial period, customers will then be charged £5 extra a month to keep the 16Mbps access.
"The launch of 16Mb Virgin Media National broadband is particularly significant for the company as it essentially eliminates Virgin Media's Achilles heel: that only half the country was eligible for their high-speed broadband packages," said Neil Hawkins, broadband analyst at broadband price comparison site ChooseISP.co.uk.
"This new ADSL offering – which falls halfway between its 10Mbps cable package and 20Mbps cable package – effectively means Virgin Media can truly promote itself as the high-speed broadband option for consumers, rather than the high-speed broadband option for those who have fibre optic cables in their street."