OKCupid would rather you didn't use Mozilla Firefox to access its popular dating service. Firefox users landing on OKCupid.com are being greeted with a landing page encouraging them to download and use another browser.
The protest is part of the continuing pressure on Mozilla to dump its newly minted CEO Brendan Eich over his support for California's anti-gay Proposition 8 in 2008.
Eich is a longstanding Mozillian and co-founder who served as the organization's chief technology officer for many years.
This is the second time that Eich's support for Prop. 8 has caused controversy. In 2012, when Eich's Prop. 8 support first surfaced, he faced some harsh criticism online, but little came of it. Naming Eich to Mozilla's leadership position, however, has set off more intense protests, including from OkCupid.
"OkCupid is for creating love," the site said in its message to Firefox users. "Those who seek to deny love and instead enforce misery, shame, and frustration are our enemies, and we wish them nothing but failure."
In 2008, Eich donated $1000 to a campaign supporting Proposition 8, which sought to ban gay marriage in California. Prop. 8 passed by a margin of fewer than a million votes and was ultimately ruled unconstitutional by a federal court.
Eich was named Mozilla CEO on March 24, several days later Mozilla employees were calling for Eich's resignation over his Prop. 8 support.
Last Wednesday, Eich tried to quell any concerns about his stance on gay marriage in a blog post reaffirming Mozilla's support for LGBT rights on his watch. Although contrite, Eich never specifically mentioned the controversy nor repudiated his support for Prop. 8.
"I know some will be skeptical about this, and that words alone will not change anything. Eich said. "I can only ask for your support to have the time to "show, not tell"; and in the meantime express my sorrow at having caused pain."
So far, Mozilla is sticking by its CEO. In a blog post on Saturday, Mozilla clarified that the organization officially supports "equality and inclusion for LGBT people."