MillerCoors has turned to social networking tools in an effort to stem an exodus of female salespeople. Executives at the country's second-largest beer brewer wanted to make far-flung female sales reps feel less isolated and more a part of a cohesive team.

Samantha Morris, a MillerCoors associate industrial organization psychologist, said the brewer realized about a year ago that women in sales positions were leaving the company at a much faster rate than their male counterparts.

Working alone was an issue for some, while others were having trouble with schedules that often required them to make sales calls at bars at night or on weekends.

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