Proving that the planet can be saved by mass-media consumption, Saturday's Live Earth tree-hugging love-in was watched by a record online audience of up to 9 million web surfers.
And it turns out that internet users care more about global warming than they do poverty: according to MSN, the number of internet streams beat the previous record, held by 2005's Live 8 shebang. (And, get this, not one person watched the 1985 Live Aid concert online. A damming indictment of 80s web-users if ever I heard one.)
An 'internet stream' is when someone is watching an event on a PC. The Live Earth global pop concerts generated more than 9 million internet streams, according to figures released today from Microsoft's MSN web portal. Which is quite something.
But I can only assume that all 9 million internet streams used solar powered PCs and pedal-powered servers.
I mean, I'm all for awareness raising, but when I was a kid, that meant being sponsored to go without Curly Wurlys for a week. Am I missing something? How does a huge global event, with the masses of travel, hot air and power consumption such a gig will entail, help to save the world?
Perhaps the idea is that we all stay at home and get our entertainment online, with relatively little damage to mother earth (like the Second Life Second Fest).
Answers on a (recycled) post card.