Music store HMV is launching a beta version of its new music and film 'social discovery' website., which has been designed on the idea of sharing collections and discovering connections, allows users to rate and review music or films they have bought, as well as connecting with other like-minded users though personal profiles, chat, joining groups and creating fan clubs.

Other features on the website include editorial areas, containing regularly updated news, features and even video clips, trailers and previews of up-and-coming films.

The website will go live in public Beta on July 1 ahead of its official launch in the Autumn.

Gideon Lask, HMV's e-commerce director, said: " is not a social networking site, but it is all about discovery. We wanted to do something ground-breaking and different for music and film fans that is less about random socialising and networking, and more about them sharing their passion for their favourite artists, songs and movies."