More than two thirds (69 percent) of Brits would be put off buying a home if it didn't have access to a fast broadband connection, says ISP Review.
Research by the broadband website revealed that nearly three quarters (74 percent) of UK residents rate broadband as 'critically important' to their home life, while half said they'd pay more for a home if it had faster broadband.
"Clearly a strong appetite for faster connectivity exists within the UK," said Mark Jackson from ISP Review.
"Homes that are able to offer this kind of access, especially through the new generation of superfast (25Mbps+) ISP products, potentially stand to gain in value by being significantly more attractive to an increasingly internet-addicted population."
The research also revealed just over a third (37 percent) of Brits would pay more for a hotel or holiday with in-room broadband.