It's official: Black Friday is coming and its a matter of days away. Love it or hate it, Black Friday is here to stay, and this year looks set to be bigger and better than ever. Amazon has already announced details of its Black Friday sale, and we expect the rest of the world's retailers to follow.
Retailers are expected to offer huge deals, discounts and sales on their goods in store and online to get the deal-hungry shopper within us all to spend money. UK customers spend millions on Black Friday every year on everything from TVs and lawnmowers to nappies and candles. You'll be able to find anything you can think of at a discount.
Here, we bring you everything you need to know about Black Friday, and how to get the most out of it. We also bring you the very best Black Friday deals from across the web, to help make sure you don't miss out.
When is Black Friday 2017?
The event is every November, and falls on the first Friday after the US Thanksgiving holiday – this year that is on Friday 24 November.
Best Black Friday deals right now
As we near Black Friday, retailers have begun preparing to kick off huge deals, and some of them have already started, including major sites like Amazon, Currys, and Argos. We bring you the best right here at Tech Advisor. You can see our current pick of the top ten below, and see all of the deals we've found on our deals site by clicking here.
PS4 Pro 1TB with FIFA 18, Call of Duty: WW2, and Crash Bandicoot Remastered
Now: £329.99 (£100 off)
Read on to find out more about how to find a great deal on Black Friday and our top tips for Black Friday shopping.
What is Black Friday?
After a holiday of giving thanks for family, friends and settled life, American retailers opted to juxtapose Thanksgiving with a huge day of commercial spending. Who were we Brits to resist the allure of heavily discounted items too?
It is debated whether or not Black Friday refers to a day retailers finally went ‘into the black’, meaning they finally made profit for the year thanks to heightened sales, or whether it actually has morphed from a description of horrible traffic in Philadelphia on the Friday after Thanksgiving.
When Black Friday first gained huge popularity about ten years ago, it was usual to see newsreel of people physically fighting over big TVs in the middle of Wal-Mart (or Asda in the UK, who has now actually opted to not take part because of the mayhem).
You can’t blame them really, as scenes often got out of hand at shops. But Black Friday has passed beyond trivial now as it has moved online, and it is serious business for retailers.
UK shoppers spent nearly £2bn on Black Friday 2016, a lot of it on discounted technology such as phones, cameras, TVs and Fitbits.
Don’t forget Cyber Monday
Oh yes, and after Black Friday there is Cyber Monday, so-called after retailers realised people go back to work on Monday and kept spending online at their desks.
We might as well call it Black Weekend though, because Saturday and Sunday don’t escape either, it’s four solid days of relentless spending, savings and tempting deals. Gulp.
What to expect on Black Friday 2017
Tech is a big draw on Black Friday, and not just because a lot of people are buying from behind computer or smartphone screens. If you’ve been waiting to spend on a new phone, particularly if you are buying the handset outright, you might be waiting for a Black Friday deal.
Amazon is one of the best places to go for Black Friday deals, and it kicked off its annual Black Friday sale from 17 November, though the first couple of deals appeared from 15 November, with discounts on the new Echo 2 and Echo Dot. Amazon's Black Friday Sale will run for 10 days until 26 November.
We'd recommend signing up to Amazon's 30-day Amazon Prime free trial now. It will get you free next day delivery (although that is sometimes a little longer after the Black Friday rush) and will also get you access to Lightning Deals 30 minutes before those who aren't Prime members. Some Lightning Deals are so great that they sell out before that 30 minutes are up so without the Prime membership or free trial you may find you miss out completely.
Amazon will also be offering Deals of the Day every day, in addition to the thousands of Lightning Deals.
We'll bring you the best Amazon deals across our deals site and the articles listed below to make sure you're spotting the very best deals (there are so many on Amazon that it can be hard to find what you're looking for) and also to make sure you couldn't get a better deal elsewhere. Bookmark the articles you're most interested in and check back regularly for our pick of the best deals in that category.
Carphone Warehouse and others such as Mobile Phones Direct usually has a lot of decent smartphone deals, be it on contract or SIM-only. Given that we now have excellent handsets like the Samsung Galaxy S8, and now iPhone 8 and iPhone X, you can expect retailers to offer some very tempting deals.
November also saw the Xbox One X go on sale, so many gamers among you will be on the look out for a bargain. Games consoles are often part of genuinely decent discount, with many PS4 bundles going for under £200 last year. We expect to see some great Nintendo discounts this year too, since the Switch has been so brilliantly successful.
Meanwhile, places like Currys PC World will no doubt discount 4K TVs, sometimes by hundreds of pounds.
Below is a list of all of our individual Black Friday deals pages for your convenience:
And here's a list of our favourite places to shop for Black Friday deals
- Carphone Warehouse
- John Lewis
How to spot a good Black Friday deal
The most important thing to do when considering if something is a good deal is to ask yourself: “Would I still want and buy this if it was full price?” Often the answer to this can be no, which means you need to think whether you’re saving money with a discount, or wasting it caught up in the excitement of a sale.
Sometimes it’s more obvious though. For example, 50% off a £140 Fitbit Charge 2 is a good deal, particularly if you were thinking of getting it in the first place. Conversely, 50% off a £2,000 TV is still £1,000 – think carefully.
Also, it isn’t unusual (or difficult, or illegal) for some retailers to put prices up on Black Friday. Yes, that’s right – sometimes discount prices are higher on Black Friday compared to the rest of the year because dishonest retailers know they will get more page views from people ready to click buy.
So it’s worth scouting out what you want to buy now if you want to wait for Black Friday to check whether the price is in fact better.
Returning Black Friday purchases
You should be able to, as return policies will apply in the same way as the rest of the year, but still check on an individual retailer level. You don’t want to buy something, change your mind and then be stuck with it.
Buying online can be tricky to return items for a refund, so make sure you really want what you Add to Basket.
Black Friday deals curated by us
We love tech here at Tech Advisor (obviously) and we love genuinely good deals just as much. We work with tech every day, so we know a good bargain – and bad deal – when we see one.
You can visit our deals page here, all year round. But over the holiday shopping period our deals pages go into overdrive and we bring you deals from every tech category as soon as we see them. We pick out the absolute best, so bookmark the page to make sure you don't miss out on a bargain.
We will be curating a huge amount of tech deals for you, the discerning tech consumer, so that come Black Friday you can come here and see the best deals, safe in the knowledge that the discount and retailer is legitimate.
For now, you can check out our pick of the top 10 deals available today below.
Best tech Black Friday deals
1. Google Home
Now: £78 (£51 off)
Get Google's smart speaker for more than £50 off. Read our review.
2. Amazon Echo Dot
Now: £34.99 (£15 off)
Pick up Amazon's cheapest Echo smart speaker even cheaper as it launches its Black Friday offers. Read our review of the Echo Dot here.
3. Xbox One S 500GB with 2 Games
Grab an Xbox One S with two games from: Assassin's Creed, Rocket League, Minecraft, Shadow of War, Battlefront II, and FIFA 18.
4. Amazon Fire 7 Kids Edition
Now: £69.99 (£30 off)
Get £30 off Amazon's Fire 7 Kids Edition Tablet for Black Friday. Find out more in our round-up of the best kids' tablets.
5. Google Home Mini
Now: £34 (£15 off)
Google's Home Mini smart speaker has a major price reduction just weeks after its release. Read our review.
6. PS4 Pro 1TB with FIFA 18, Call of Duty: WW2, and Crash Bandicoot Remastered
Now: £329.99 (£100 off)
Get a massive £100 off with this bundle of a PS4 Pro with three of 2018's biggest games.
7. Asus ZenBook 3 14in Laptop
Now: £999.99 (£400 off)
Save a massive £400 on this stylish ultrabook from Asus with 8GB RAM, an i5 processor, and a 256GB SSD.
8. Amazon Echo 2
Now: £69.99 (£20 off)
Amazon only launched its latest Echo a couple months ago, and it's already enjoying its first major deal. Read our Echo 2 review.
9. Samsung Galaxy S8 Plus
Now: £587 (£192 off)
This is the best price we've seen for the Samsung Galaxy S8 Plus SIM-free.
10. 3 months of reading for just £7.99 a month with Readly
Now: £7.99 per month
Unlimited access to over 2,400 magazines to read online or online across multiple devices.