It's that time of year again when the UK's biggest retailers do battle to see who can come up with the best Christmas TV ad. It's a title John Lewis has held for many years, though it's increasingly seeing some stiff competition from the likes of Sainsbury's and M&S. Watch the best Christmas ads of 2016 here.

For those of you thinking it's a little early to be celebrating Christmas, Bah Humbug to you! We love Christmas and nothing says Christmas quite like heartwarming ads from companies wanting to get their mitts on our hard-earned cash. Below we've rounded up some of the best Christmas TV ads from recent decades, and we'll be adding to our list over the next few weeks as retailers announce their 2016 Christmas TV ads - there are a few already.

See the best Black Friday deals 2016

Best Christmas TV ads 2016

The hotly anticipated John Lewis Christmas ad is here to tell another heart warming Christmas story with the hashtag #BusterTheBoxer, following a student's work which went viral. There are also some great adverts from the likes of Very, TK Maxx and Bell's below. We've added some great ads from the H&M, Sainsbury's, M&S, Aldi, McDonald's and even Apple.

John Lewis Christmas ad 2016: Buster the Boxer

John Lewis Christmas ad 2016: Fake video goes viral

Now the below video isn't this year's John Lewis commercial but the video has gone viral. It's a student's A-Level coursework and his attempt at creating a similar style advert to go along with an essay.

M&S Christmas ad 2016: Christmas with love from Mrs Claus

It's early days, but many people are saying M&S' new Christmas ad is actually better than John Lewis' Buster The Boxer - have a look below and see what you think.

Sainsbury's Christmas ad 2016: The Greatest Gift

H&M Ireland Christmas ad 2016:

Lidl Ireland Christmas ad 2016:

Very Christmas ad 2016: Get more out of giving

Aldi Christmas ad 2016: Kevin The Carrot

Alzheimer's Research UK Christmas ad 2016: Santa Forgot

McDonald's Christmas ad 2016: The Doll

Heathrow Airport Christmas ad 2016: Coming Home For Christmas

TK Maxx Christmas ad 2016: The sing-song

Apple Christmas ad 2016: Frankie's Holiday

Argos Christmas ad 2016: Yetis

Bell's Christmas ad 2016: #WhatTheBells

Littlewoods Christmas ad 2016: The Christmas Walk

Stop Fund Hate: Response to Christmas ads

Best Christmas TV ads ever

We've also rounded up what we think are the best Christmas TV ads ever to whet your appetite for this year's offerings from the likes of John Lewis, Sainsbury's and the rest - which we will add to this page as and when they launch.

Coca-Cola Christmas TV ad: Holidays are coming

John Lewis Christmas TV ad 2011: A Long Wait

Iron-Bru Christmas TV ad 2006: Snowman

Yellow Pages Christmas TV ad 1992: Mistletoe

Quality Street Christmas TV ad 1992: Magic Moments

John Lewis Christmas TV Advert 2013:  The Bear and the Hare

Sainsbury's Christmas TV Advert 2014: Christmas is for sharing

Debenhams Christmas TV Advert 2014: Found it

Waitrose Christmas TV Advert 2014: The gingerbread stall

Marks & Spencer Christmas TV Advert 2014: Follow the fairies

Boots Christmas Advert 2014: Special because