Love it or hate it, Black Friday is here to stay. It has crossed the Atlantic and is now a Proper Day in the UK, with retailers offering huge deals, discounts and sales on their goods in store and online to get the deal-hungry shopper within us all to spend money.
It’s a big deal too, with UK consumers spending millions every year on anything from TVs and lawnmowers to nappies and candles. Everything is for sale, at a potentially discounted rate.
When is Black Friday 2017?
The event is every November, and falls on the first Friday after the US Thanksgiving holiday – this year that is on Friday 24 November.
What is Black Friday?
After a holiday of giving thanks for family, friends and settled life, American retailers opted to juxtapose Thanksgiving with a huge day of commercial spending. Who were we Brits to resist the allure of heavily discounted items too?
It is debated whether or not Black Friday refers to a day retailers finally went ‘into the black’, meaning they finally made profit for the year thanks to heightened sales, or whether it actually has morphed from a description of horrible traffic in Philadelphia on the Friday after Thanksgiving.
Don’t forget Cyber Monday
Oh yes, and after Black Friday there is Cyber Monday, so-called after retailers realised people go back to work on Monday and kept spending online at their desks.
We might as well call it Black Weekend though, because Saturday and Sunday don’t escape either, it’s four solid days of relentless spending, savings and tempting deals. Gulp.
Top 10 deals available right now
Don't forget that there are brilliant deals all year round, and we bring you them right here at Tech Advisor. You can see our current pick of the top ten in the carousel below, and see all of the deals we've found on our deals site by clicking here.
Xbox One Elite Controller with Forza 7 or Shadow of War
Now: £119.99 (£40 off)
Read on to find out more about how to find a great deal on Black Friday and our top tips for Black Friday shopping.
Why Black Friday is such a big deal
Either way, when Black Friday first gained huge popularity about ten years ago, it was usual to see newsreel of people physically fighting over big TVs in the middle of Wal-Mart (or Asda in the UK, who has now actually opted to not take part because of the mayhem).
You can’t blame them really, as scenes often got out of hand at shops. But Black Friday has passed beyond trivial now as it has moved online, and it is serious business for retailers.
UK shoppers spent nearly £2bn on Black Friday 2016, a lot of it on discounted technology such as phones, cameras, TVs and Fitbits.
What to expect on Black Friday 2017
Tech is a big draw on Black Friday, and not just because a lot of people are buying from behind computer or smartphone screens. If you’ve been waiting to spend on a new phone, particularly if you are buying the handset outright, you might be waiting for a Black Friday deal.
Carphone Warehouse and others such as Mobile Phones Direct usually has a lot of decent smartphone deals, be it on contract or SIM-only. Given that we now have excellent handsets like the Samsung Galaxy S8, and now iPhone 8 and iPhone X, you can expect retailers to offer some very tempting deals.
November will also see the Xbox One X released so many gamers among you will be on the look out for an early bargain. Games consoles are often part of genuinely decent discount, with many PS4 bundles going for under £200 last year. We expect to see some great Nintendo discounts this year too, since the Switch has been so brilliantly successful.
Meanwhile, places like Currys PC World will no doubt discount 4K TVs, sometimes by hundreds of pounds. But with such a saturation of ‘deals’, you have to be aware that not everything is a decent saving – unfortunately some retailers will try and mug you off.
How to spot a good Black Friday deal
The most important thing to do when considering if something is a good deal is to ask yourself: “Would I still want and buy this if it was full price?” Often the answer to this can be no, which means you need to think whether you’re saving money with a discount, or wasting it caught up in the excitement of a sale.
Sometimes it’s more obvious though. For example, 50% off a £140 Fitbit Charge 2 is a good deal, particularly if you were thinking of getting it in the first place. Conversely, 50% off a £2,000 TV is still £1,000 – think carefully.
Also, it isn’t unusual (or difficult, or illegal) for some retailers to put prices up on Black Friday. Yes, that’s right – sometimes discount prices are higher on Black Friday compared to the rest of the year because dishonest retailers know they will get more page views from people ready to click buy.
So it’s worth scouting out what you want to buy now if you want to wait for Black Friday to check whether the price is in fact better.
Returning Black Friday purchases
You should be able to, as return policies will apply in the same way as the rest of the year, but still check on an individual retailer level. You don’t want to buy something, change your mind and then be stuck with it.
Buying online can be tricky to return items for a refund, so make sure you really want what you Add to Basket.
You can find Black Friday deals curated here, by us
We love tech here at Tech Advisor (obviously) and we love genuinely good deals just as much. We work with tech every day, so we know a good bargain – and bad deal – when we see one.
You can visit our deals page here, all year round. But over the holiday shopping period our deals pages go into overdrive and we bring you deals from every tech category as soon as we see them. We pick out the absolute best, so bookmark the page to make sure you don't miss out on a bargain.
We will be curating a huge amount of tech deals for you, the discerning tech consumer, so that come Black Friday you can come here and see the best deals, safe in the knowledge that the discount and retailer is legitimate.
For now, you can check out our pick of the top 10 deals available today below.
1. Apple Watch Nike+ 42mm
Now: £319 (£50 off)
2. BullGuard Internet Security 2018
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We are giving away 1,000 copies of BullGuard Internet Security for free - when they're gone, they're gone so grab one quick
3. Nintendo Switch with Lego Worlds and Rayman Legends
Now: £299.99 (£38 off)
Get a red/blue Switch with two great games for just £20 more than the console on its own.
4. Xbox One Elite Controller with Forza 7 or Shadow of War
Now: £119.99 (£40 off)
Get Microsoft's official high-end, customisable gamepad and grab a free game with it - Forza 7 or Shadow of War.
5. Apple iPhone SE 32GB
Now: £299 (£50 off)
6. Samsung Galaxy S8
Now: £521 (£168 off)
A great price for the Samsung Galaxy S8 SIM-free from Amazon.
7. HP Slimline Desktop PC
Now: £349.99 (£100 off)
This compact HP desktop has 8GB of RAM and 1TB of storage for just £350. Not bad.
8. iPhone 8 Deals
Now: Great contract prices available
See the best contract prices for the iPhone 8 and iPhone 8 Plus in one place.
9. UE Boom 2 Bluetooth Speaker
Now: £99 (£70 off)
A durable waterproof and shockproof bluetooth speaker. See more great speaker options: Best cheap Bluetooth speakers 2017